You‘d rather click on an online-ad than adblock it? You love to develop both - communication strategies and creative solutions? You are interested in design as well as in copy writing? Then the B.A. Advertising is exactly your thing. This study program combines a theoretical background, strategic thinking and the development of big ideas with creating all different kinds of ads. This particular combination of modules and courses in a B.A. Advertising are unique not only in Berlin, but in Germany.
The internationally recognised B.A. Advertising prepares the aspiring students for careers in advertising agencies, marketing and advertising departments of commercial enterprises as well as in media companies and cultural businesses.
- Strategic Planner
- Account Manager
- Copy Writer
- Media Designer
- Art Director
This Bachelor program educates students in diverse fields of advertising and adjoining topics like marketing, consumer behavior and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one side and visual, verbal and audiovisual communications on the other. Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore all professors and teachers have a strong industry background and are continuously active in their individual fields.
To start the B.A. Advertising you need a higher education entrance qualification or proof of professional qualification/experience in accordance with Section 11 of the Berlin Higher Education Act. You can apply in writing or online to participate in a two-stage selection process. In order to provide a clearer image of your existing knowledge, please fill out the written admission test, which you will find on our website. During the second stage, we will then invite you to a personal interview.
Tuition and funding
The monthly tuition fee is € 690. A one-off matriculation fee of € 200 is payable upon registration. Depending on the country of your origin, you'll be eligible to apply to different programs at the The design akademie berlin regularly awards full scholarships.