Bachelor of Arts
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7 semesters


You‘d rather click on an online-ad than adblock it? You love to develop both - communication strategies and creative solutions? You are interested in design as well as in copy writing? Then the B.A. Advertising is exactly your thing. This study program combines a theoretical background, strategic thinking and the development of big ideas with creating all different kinds of ads. This particular combination of modules and courses in a B.A. Advertising are unique not only in Berlin, but in Germany.

Career Prospects

The internationally recognised B.A. Advertising prepares the aspiring students for careers in advertising agencies, marketing and advertising departments of commercial enterprises as well as in media companies and cultural businesses.

Career Profile:

  • Strategic Planner
  • Account Manager
  • Conceptionist
  • Copy Writer
  • Media Designer
  • Art Director


This Bachelor program educates students in diverse fields of advertising and adjoining topics like marketing, consumer behavior and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one side and visual, verbal and audiovisual communications on the other. Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore all professors and teachers have a strong industry background and are continuously active in their individual fields.


To start the B.A. Advertising you need a higher education entrance qualification or proof of professional qualification/experience in accordance with Section 11 of the Berlin Higher Education Act. You can apply in writing or online to participate in a two-stage selection process. In order to provide a clearer image of your existing knowledge, please fill out the written admission test, which you will find on our website. During the second stage, we will then invite you to a personal interview.

Tuition and funding

The monthly tuition fee is € 690. A one-off matriculation fee of € 200 is payable upon registration. Depending on the country of your origin, you'll be eligible to apply to different programs at the The design akademie berlin regularly awards full scholarships.

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The design akademie berlin, SRH Hochschule für Kommunikation und Design, has been a leading Berlin institution for practical teaching for twenty years. As an officially approved private university of applied science, we provide an innovative location at the Aufbau Haus in Kreuzberg. We are part of a strong network – the SRH Hochschulverbund: The design akademie berlin is one of ten SRH Hochschulen educating over 12.000 students.

More input, more practice, more opportunities, more hours, more breadth and subjects, more skills. We teach using professional technology and software at current agency standards. We teach lighting techniques, photography, film and AV media, video and cutting techniques in recording studios. In our model-making studio, we develop form studies digitally ans as real proportion studies for packaging and space design.

Strategy meets design - we teach communication as a complex strategic process. We combine strategic knowledge of marketing communication with design-based opportunities of communication design using all communicative channels and disciplines. We hone students’ perception of social, economic and cultural contexts and go far beyond the traditional syllabus.


design akademie berlin - SRH Hochschule für Kommunikation und Design

Prinzenstraße 84.1
10969 Berlin

Tel.: +49 30 61 65 48 - 0