Bachelor of Arts (Hons)

Bachelor of Arts (Hons) in Business Management & Marketing

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6 semesters
€12,900 per year


The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field.

Job description and job opportunities

Participants are encouraged to think creatively; critically analyze strategies; and develop ideas for how to respond to the ever-advancing notions of 21st-century marketing. Students will:

  • Foster a customer led approach toward all business opportunities.
  • Inform new product and service development.
  • Apply innovative concepts and techniques to achieve key marketing opportunities.
  • Evaluate contemporary marketing theory and strategies to meet stakeholder needs.

Students completing this major pursue careers in:

  • Marketing
  • Management
  • Finance
  • Entrepreneurship


First Semester (30 ECTS)

  • Markets, Prices and Strategy
  • Understanding People in Organizations
  • Understanding the Business Environment 

Second Semester (30 ECTS)

  • Developing an Enterprising Mindset
  • Finance and Business Performance
  • Marketing Fundamentals 

Third Semester (30 ECTS)

  • Employability and Personal Development
  • Data Analysis Skills (Year Through)
  • Marketing Communications and Branding 

Fourth Semester (30 ECTS)

  • Macro-Economics for Business (Year Through)
  • Creative Business Solutions
  • Digital and Social Media 

Fifth Semester (30 ECTS)

  • Consumer Behavior
  • International Purchasing and Supply Chain Management
  • Issues in Global Business & Strategic Concepts 

Sixth Semester (30 ECTS)

  • Improving Business Performance
  • Brand Impact and Popular Culture
  • Issues in Global Business & Strategic Concepts 

Admission/Entrance requirements

  1. 1 certified copy of high school diploma.
  2. Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native or equivalent.

Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis or directed to a foundation program. For more information please contact the admissions department of your chosen campus.

How You Earn Your Certificate

The Bachelor of Arts (Hons) in Business Management program lasts three years, with each year divided into two semesters. Each semester students complete three courses, including industrial visits and guest speaker sessions. On graduation, you will earn a U.K. state-recognized undergraduate degree awarded by the University of Derby.

The University of Derby is a public university recognized by the U.K. government higher education authorities and the National Recognition Information Center (NARIC) and audited by the Quality Assurance Agency for Higher Education (QAA). This program is also accredited by the Chartered Management Institute (CMI).

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Montreux, Munich and online. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Roehampton in London, the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.


EU Business School

Theresienhöhe 28
80339 München

Tel.: +49 89 5502 9595