Programme
The skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns which stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success. This program will provide students with the digital skills and strategic thinking required to create and effectively manage an organization’s communication plan as well as its messages, digital media strategy and planning. Students will also gain skills in creative thinking and public speaking.
Career Options
The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.
- Head of Corporate Communication
- Fundraising Manager
- Director of Public Relations
- Media Director
Areas of Work
The MBA with a major in communication & public relations provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in the following sectors and/or professional areas.
- Communication in Nonprofit
- Communication in Government
- Crisis Management
- Digital Communications
Emphasis/Curriculum
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Business Immersion Week
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Business Immersion Week
- Business Strategy Simulation
Term 3
- Public Speaking & Public Communication in a Digital Era
- Stakeholders Digital Communication Strategy
- Organizational Digital Communication Strategy
- Digital Media Strategy, Planning & Law
- Leveraging Brand Value in a Digital Context
Graduation: Dissertation
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Digital Campus
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
