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Master in Marketing

Master in Marketing

Informationsmaterial anfordern
Master
Universität
3 terms
full-time
€ 5,200 per term

Programme

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Berufsbild und Karrierechancen

The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors:

  • Industrial Marketing
  • Market Intelligence
  • Consumer Marketing
  • Trade Marketing

Studienplan und Studienschwerpunkte

Term 1

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Seminar: Becoming a Manager

Term 2

  • Analytical Marketing
  • Strategic Marketing
  • Operational Marketing
  • Marketing Into Action
  • Seminar: Authentic Leadership

Term 3

  • Marketing Communications
  • International Marketing
  • Industrial Marketing
  •  Digital Marketing
  • Seminar: Effective Negotiation

Requirements

Admission Requirements:*

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.

Degree Awarded

  • A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate in Advanced Studies from EU Business School Switzerland.

Digital Campus

Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.

Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.

Informationsmaterial

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and online. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.

Kontakt

EU Business School

Theresienhöhe 28
80339 München
Deutschland

E-Mail: info.muc@eumunich.com
Tel.: +49 89 5502 9595