Programme
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Career Options
The Bachelor of Arts in Communication & Public Relations degree (título propio) provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:
- Communications Manager
- Social Media Manager
- Technical Writer
- Campaign Manager
Areas of Work
The Bachelor of Arts in Communication & Public Relations degree provides students with in-depth knowledge of major business disciplines as well as a specialist skillset in communications and public relations. Successful graduates of this degree may work in several professional fields, some of which we list below:
- Advertising
- Public Relations
- Lobbying
- Internal Communication
Emphasis/Curriculum
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Introduction to Public Relations
- Interpersonal Communication in Global Contexts
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Public Relations Research
- Event Management
- Public Relations Strategies, Campaigns & Platforms
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Innovations in Digital Communication
- Mass Media Ethics & Legislation
- Negotiation & Lobbying
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Social, Company & State Protocol
- Digital Graphic Design & Management
- Media Planning
Graduation
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Requirements
- 1 certified copy of high school diploma and transcripts; or equivalent
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
Degree Awarded
Option 1: Bachelor’s degrees (título propio)
- A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management
- A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
