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Bachelor of Business Administration

BBA - Bachelor of Business Administration

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Bachelor
Universität
6 or 7 semesters
full-time
CHF 14,490 per semester

Programme

The Bachelor of Business Administration is a comprehensive degree that will prepare you for a full range of functions within the business world, making you a valuable asset to any organization. This program develops the business acumen required to conduct business on a global scale. Students will cover international negotiation, cultures and languages, while exploring the complexity of multinational organizations, with their intricate hierarchies, social frameworks and administrative challenges.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

The Bachelor of Business Administration gives students a comprehensive understanding and skillset in business. Students who successfully complete may be interested in the following job positions.

  • Service Manager
  • Sales Manager
  • Product Manager
  • Purchasing Manager

Areas of Work
The Bachelor of Business Administration gives students a solid grounding in all major business disciplines. With this diverse skillset, graduates may work across a multitude of sectors and professional fields, some of which we list below:

  • Quality Management
  • Consulting and Advisory Services
  • Retail
  • Entrepreneurship

Emphasis/Curriculum

Semester 1

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • Impactful Communication
  • Finance & Accounting
  • Innovative Technology in Business

Semester 2

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking

Semester 3

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Cross-Cultural Business Issues
  • Knowledge Management

Semester 4

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Marketing Research
  • Leading the Way
  • Service Management

Semester 5

  • Creative Business Cases
  • Transformational Change Management
  • Innovation in Business
  • Supply Chain Management
  • Decision Analysis
  • International Strategic Management

Semester 6

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Quality Management
  • Retail Management & Merchandising
  • The Future of The Financial Service Industry

Graduation

  • Business Immersion Week
  • Dissertation Seminars
  • Final Cases: Business/Specialization
  • Dissertation

Requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent

Degree Awarded

Option 1: EU Bachelor’s degrees

  • A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
  • A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.

Option 2: EU Bachelor’s + BA (Hons) in Business Management

  • A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
  • A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Optional diploma:

Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a state-recognized Diploma of Advanced Studies (DAS) accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.

Contact

EU Business School

Rue Kléberg 6
1201 Genf
Schweiz

E-Mail: info.gva@euruni.edu
Tel.: +41 22 779 26 71