Programme
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.
Career Options
The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.
- Head of Digital Marketing
- Director of E-Commerce
- Digital Marketing Consultant
- Digital Transformation Manager
Areas of Work
The MBA with a major in digital business provides students with business know-how as well as specific knowledge of the digital business arena. Graduates of this MBA program may be interested in working in the following fields of business.
- Digital Business Design
- Digital Business Development
- Digital Marketing
- Brand Management
Emphasis/Curriculum
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future I
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future II
- Business Strategy Simulation
Term 3
- Digital Marketing Strategies
- Crafting the Digital Business Model
- Digital Business Architecture
- Digital Business Design
- The Digital Consumer
Graduation: Dissertation
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.