Programme
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.
Career Options
The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.
- International Brand Coordinator
- Digital Marketing Director
- Marketing Manager
- Trade Marketing Director
Areas of Work
The MBA with a major in international marketing provides students with key business skills and know-how in the field of marketing. Graduates of this MBA program may be interested in working in the following sectors and professional areas.
- Media Management
- Social Media Marketing
- Market Research
- Relationship Marketing
Emphasis/Curriculum
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future I
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future II
- Business Strategy Simulation
Term 3
- International Marketing
- Sales Management & Strategy
- Marketing Research
- Digital Marketing Strategies
- Advertising & Media
Graduation: Dissertation
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5;
- CAE C1 with a minimum score of 176; native English speaker or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
