Programme
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.
Career Options
The Master in Digital Business (título propio) is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers.
- Digital Transformation Manager
- Digital Marketing Manager
- Digital Business Analyst
- Head of Ecommerce
Areas of Work
The Master in Digital Business provides students comprehensive knowledge of digital disciplines. Graduates of this degree may be interested in working in the following fields or professions.
- Customer Relationship Management (CRM)
- Digital Innovation
- User Experience
- Media Planning
Emphasis/Curriculum
Term 1
- Digital Business Ecosystems
- Digital Finance: Navigating Emerging Opportunities
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Marketing Strategies and Social Media
- Digital Business Design and E-Reputation Management
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Digital Economy
- The Entrepreneurial Digital Business Model
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation: Final Capstone Project
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
