Programme
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Career Options
Upon successful completion of this master's degree (título propio), students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:
- Design Strategist
- Digital Marketing Strategist
- Digital Adoption Manager
- Search Engine Optimization Specialist
Areas of Work
The Master's in Digital Marketing, Transformation & Design Thinking (título propio) will provide students with a broad understanding of the technical, strategic, and creative thinking skills required for professional success. Upon successfully completing this master's degree, graduates may seek to work in the following sectors:
- Digital Marketing
- Digital Business Transformation
- Entrepreneurship & New Venture Creation
- Marketing Management
Emphasis/Curriculum
Term 1
- Digital Marketing Strategies and Social Media
- Analytics, Metrics and UX
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Transformation: Technologies for Maximum Business Impact
- Design Thinking, HCD and UX
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Digital Entrepreneurship: Exploring Models and Startups
- Tech and Future Trends
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation: Final Capstone Project
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
Digital Campus
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
