Programme
An increasingly globalized world has led tourism to become the fastest growing industry in business today. Modern companies require academically qualified, visionary leaders to create new business models and understand changes in technology and consumer trends. Focusing on the development of executive skills and strategic aptitudes, this program explores the theories, practices and frameworks that make up the tourism and hospitality fields, while developing understanding of international and intercultural management needs.
Career Options
The EU Master in Tourism & Hospitality Management (título propio) provides students with in-depth knowledge of this fast-growing sector. Graduates of this degree may be interested in the following career options.
- Entertainment Manager
- Commercial Director of a Hotel
- Public Relations Manager
- Tour Manager
Areas of Work
The EU Master in Tourism & Hospitality Management provides students with a skillset to work in a wide range of sector-related fields. Graduates of this degree may be interested in working in the following fields or professions.
- Hospitality
- Restaurant Manager
- Travel Services
- Customer Services
Emphasis/Curriculum
Term 1
- The Changing Environments of Tourism
- People, Profit, Planet – Keys to Sustainable Tourism
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Business in Tourism
- E-Tourism: Marketing Strategies and Online Commercialization
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Hospitality Management
- Innovation in The Tourism Industry
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation: Final Capstone Project
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
