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Master of Arts

Visual & Experience Design

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Master
University of Applied Sciences
2, 3 or 4 semesters
full-time

Programme

Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.

In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.

This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designer in the sphere of algorithmic process that mediate our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.

Job description and job opportunities

The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual & Experience Design programme at University of Europe for Applied Sciences (UE).

Typical areas of work include:

  • Visual and Experience Designer
  • Brand Designer
  • Service Designer
  • Experience Designer
  • Product Design Developer
  • Design Strategist
  • Creative Director and Entrepreneur
  • Visual Design Innovator
  • Professional studios and research centres

Emphasis/Curriculum

2 semesters (60 ECTS) option*

1st Semester

  • Envisioning
  • Culture in Technology
  • Graphic Practice & Narratives
  • Atlas of Design
  • Advanced Research Methodologies

2nd Semester

  • Experience Design
  • Thesis & Colloquium
  • Contemporary Leadership Culture 

3 semesters (90 ECTS) option*

1st Semester

  • Envisioning
  • Culture in Technology
  • Graphic Practice & Narratives
  • Atlas of Design
  • Advanced Research Methodologies

2nd Semester

  • Experience Design
  • Data & Society
  • Design in Crisis
  • Comparative Cultural Studies
  • Interdisciplinary Elective

    3rd Semester

    • Thesis & Colloquium
    • Speculative Futures
    • Contemporary Leadership Culture 

    4 semesters (120 ECTS) option*

    1st Semester

    • Envisioning
    • Culture in Technology
    • Graphic Practice & Narratives
    • Atlas of Design
    • Advanced Research Methodologies

    2nd Semester

    • Experience Design
    • Data & Society
    • Design in Crisis
    • Comparative Cultural Studies
    • Interdisciplinary Elective

    3rd Semester

    • Capstone Project
    • Thesis Development
    • Speculative Futures
    • Contemporary Leadership Culture 

    4th Semester

    • Thesis & Colloquium

    * Accreditation in preparation due to new master reform, i.e. offering all Master at UE as a 1 year, 1.5 years or 2 years option.

    Application and requirements

    You can apply a year in advance.

    A complete application will include the following:

    • Completed online application form.
    • Dated and signed copies of your degree papers and transcript of records including the taken seminars/ modules and credit points (in English or German).
    • An up-to-date résumé with your educational & professional background and an additional letter of motivation.
    • A portfolio or website containing at least 5 artistic or design related projects you have been actively involved in.
    • Proof of English proficiency or skill level (B2 CEFR or IELTS/TOEFL 5.5).

    The admission procedure includes an approximately 45-minute personal interview and the review of your proposal and portfolio. Your knowledge of English will be tested in the interview.

    Starting semester:

    • Winter semester: September
    • Summer semester: March

    Tuition fees and funding

    As a private university, we are funded not by the state, but by tuition fees. For this reason, studying at the University of Europe for Applied Sciences (UE) costs more than at a public university. But it’s worth it: University of Europe for Applied Sciences (UE) graduates meet essential requirements of design, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved. All costs are included in the monthly tuition fee.

    We are happy to provide you with information on funding your studies and on any available scholarships.

    Tuition fees:

    • EU Applicants: 13,000 € for one year
    • Non-EU Applicants: 14,300 € for one year

    Working during your study time

    We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students are scheduled during the semester on Wednesday afternoon until Friday and/or Saturday afternoon. That is how you can reconcile part-time work with studying more easily. But don't disregard the preparation and follow-up work a full-time study course implicates.

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    Organisation

    The University of Europe for Applied Sciences (UE) educates the designers and decision-makers of tomorrow in the fields of: Art & Design, Business and Sports, Media & Event.

    The University of Europe for Applied Sciences (UE) is part of Global University Systems. The university promotes the future-oriented development of skills and interdisciplinary teaching formats in step with actual practice and according to the highest international standards at locations in Berlin, Berlin-Potsdam and Hamburg.

    Through the interaction between creative, entrepreneurial and digital thinking, as well as an international perspective, the various fields of study mutually enrich each other and offer new approaches in teaching and research tailored to the requirements of Job Market 4.0.

    Contact

    University of Europe for Applied Sciences

    Konrad-Zuse-Ring 11
    14469 Potsdam
    Deutschland

    E-Mail: study@ue-germany.com
    Tel.: +49 (0)30 338 539 710